Waist Trainer

In April 2015, at age 21 Iyia founded e-commerce business Waist Trainer with $6000 in savings and within one year grew her business into a multi-million dollar global business, selling to over 90+ countries. Waist Trainer was sold in 2017.

WEBSITE: www.waisttrainer.co.nz

INSTAGRAM: @waisttrainer_nzaus (115k followers)

FACEBOOK: www.facebook.com/waisttrainerNZAUS (320k followers)

Luxe Fitness

In July 2016, Iyia founded and launched Luxe Fitness, a line of health supplements and fitness related products, and grew it into a global e-commerce business within a matter of months. Luxe Fitness was sold in 2017.

WEBSITE: www.luxefitness.com

INSTAGRAM: @luxefitness (180k followers)

FACEBOOK: www.facebook.com/luxefitness (280k followers)

Bambi Boutique

In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.

Celebration Box

In July 2018, Iyia founded and launched Celebration Box, an online gift boxing website. Selling over 30,000 gift boxes in the first year. Celebration was sold in 2019.


WEBSITE: www.celebrationbox.co.nz

INSTAGRAM: @celebrationbox_nz (80k followers)

TVNZ Boss Babes

Produced by Warner Brothers, airing on TVNZ on demand + TV2.

Iyia Liu and Edna Swart are boss babes and best friends. From business meetings to photoshoots and events, experience the highs and lows of life as an Instagram entrepreneur with this inseparable duo!



Girls in Business

Iyia founded Girls in Business late 2017.

Now with over 50,000 NZ/AU based members, it is THE place to meet other like minded business women to share experiences, offer support, and seek help in growing your business empire or further your career.

Make sure you attend one of our events…


INSTAGRAM: @girlsinbusiness_official (15k followers)