Strategies for marketing are changing every day, but with this set of handy tips you’ll be able to adapt quickly and keep up with them.

In this post, we’ll take a look at the biggest trends that are shaping consumer spending behaviours and some effective strategies that you can use to build smarter and faster marketing campaigns for your business, or risk getting left behind fast.

Let’s dive into the fastest growing marketing trends out there and discover what they could mean for your business.

1. User Generated Content

User generated content is a great way to push consumers further down the conversion funnel. This is bad news for businesses that are still focusing on traditional advertising, but fantastic news for brands that are either utilising online communities or are hoping to build them soon.

Social proof is so powerful and sometimes your audience just needs to see your products in action used by someone they know before taking that final step and making a purchase themselves.

There are several ways to encourage your audience to share their experiences. One of the most popular platforms for user generated content is Instagram.


One of the best ways to take advantage of user generated content on Instagram is by reposting your customers’ photos. This process is mutually beneficial for both you and your customers.

Your customers will benefit by seeing their photo on your feed and get more exposure for their account while you’ll start engaging with your audience on a more personal level and get an influx of fresh content. You don't need to create all of your content yourself, let your customers do that for you.

Regularly reposting your audience’s content will turn your customers into brand advocates who help you expand your business’ influence online.

To start collecting user generated content that you can repost on your feed, come up with a branded hashtag that your customers can use to show off their purchases and ask your customers to tag you in their photos to be featured.

Once customers start to share their product photos, repost the best photos to your business’ Instagram account by taking a screenshot of the original post and tagging the customer or influencer that originally posted it to give them credit for helping you out.

Customer photos can also give your conversion rates a boost. When product pages feature photos from social media, Millennial customers are more likely to make a purchase. 

It's also an awesome idea to add a 'shop instagram' page on your website, so that potential customers can see your products on real people and real customers.

If you own a Shopify store, download an app that can easily integrate your Instagram feed and customer photos into your site.

2. Influencer Marketing

Consumers are placing more and more trust into social media influencers.

As a result, collaborating with bloggers and social media influencers to target your audience has become an area with huge potential for marketers. By getting your product into the hands of influencers, you can leverage their existing audiences and better reach your ideal customers. 

It is essentially a referral, and referrals are powerful. 

If you struggle with influencer marketing, we can help to come up with a growth strategy or even manage and grow your social media account for you to grow your brand and generate more sales, click here to learn more.

3. Mobile

Smartphones are becoming the main gateway that people pass through to access the Internet, so you need to make sure that everything you do, from email campaigns to your website, needs to be mobile-friendly. 

Remember these trends and you’ll be well on your way to building marketing campaigns that reach Millennials and grow your business!

Iyia LiuMarketing