In April 2015, at age 21 Iyia founded e-commerce business Waist Trainer with $6000 in savings and within one year grew her business into a multi-million dollar global business, selling to over 90+ countries.
INSTAGRAM: @waisttrainer_nzaus (115k followers)
FB: www.facebook.com/waisttrainerNZAUS (320k followers)
In December 2017, Iyia founded and launched Bambi Boutique, a womens online clothing retailer, and used her strategies to grow her social following from 0 to a combined 250,000 followers within the first month, then using that social following to generate consistent sales organically.
In July 2018, Iyia founded and launched Celebration Box, an online gift boxing website. With only a $4000 initial investment but a lot of experience, generated 10,000 sales in the first 3 and a half months, using social media platforms to consistently generate sales organically.