Iyia Liu is a New Zealand based entrepreneur. At the age of 21, she founded the shape-wear company Waist Trainer, selling over 100,000 units in the first 18 months to over 90+ countries around the world. In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year. In July 2018 founded e-commerce gift box company Celebration Box, selling over 30,000 gift boxes in the first year.

Iyia has gone on to star in her own reality TV show ‘Boss Babes’ touching on her life and business endeavours, currently airing on TVNZ On Demand, TV2 and Hayu UK, as well as speaking at conferences and events throughout New Zealand, Australia and Asia to share her insight in e-commerce and digital marketing.

Iyia is also very passionate about helping others to achieve and succeed, and founded the Girls in Business Organisation in 2017. The group garnered more than 50,000 NZ and Australian members within 1 year, and has now become a string of networking and conference style events, to inspire others to achieve their goals and dreams.


Iyia Liu has created the best business resource I have ever come across. Our Instagram following doubled in 48 hours and we did 2 months worth of sales in 2 days!

Kayla Houlihan @tribeskincare

This course was amazing, I learnt so much from it! I wouldn't have been able to start my business without it!

O T E @only_the_essentials_nz


This is an affordable step-by-step online course created by Iyia on how to start, run and grow your business, as well as teach you effective marketing techniques to help generate brand awareness and maximise sales.

Whether you already have an existing business and want to learn some new digital marketing methods, or want to start a business, there is real value in this course for all!


Want to grow your brand's social presence?

Essentially the goal is to use social media to generate more revenue & sales, build up a community of loyal followers to generate ongoing organic web traffic, as well as brand awareness and brand loyalty.


Want Iyia to speak at your next event?

Iyia is an insightful speaker, whose mission is to inspire and help others grow their business and reach their potential.

Click the link to see past events & enquire.