Iyia Liu is a New Zealand based entrepreneur. At the age of 21, she founded the shape-wear company Waist Trainer, selling over 100,000 units in the first 18 months to over 90+ countries around the world. In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year. In July 2018 founded e-commerce gift box company Celebration Box, selling over 30,000 gift boxes in the first year. In 2021, Iyia is working on popular haircare brand Tidal Hair.

Iyia has gone on to star in her own reality TV show ‘Boss Babes’ produced & filmed by Warner Brothers NZ, currently airing on TVNZ, TV2 and Hayu UK, as well as speak at over 30+ conferences and events in New Zealand, Australia and Asia to share her insight in e-commerce and digital marketing.

Iyia is also very passionate about helping others to achieve and succeed, and founded the Girls in Business Organisation in 2017. The group has 54,000+ NZ and Australian members and has hosted over 3000 women at 10 conference style events.


Iyia Liu has created the best business resource I have ever come across. Our Instagram following doubled in 48 hours and we did 2 months worth of sales in 2 days!

Kayla Houlihan @tribeskincare

This course was amazing, I learnt so much from it! I wouldn't have been able to start my business without it!

O T E @only_the_essentials_nz


This is an affordable step-by-step online course created by Iyia on how to start, run and grow your business, as well as teach you effective marketing techniques to help generate brand awareness and maximise sales.

Whether you already have an existing business and want to learn some new digital marketing methods, or want to start a business, there is real value in this course for all!


Want Iyia to speak at your next event?

Iyia is an insightful speaker who has spoken at over 30 events and conferences in New Zealand, Australia and Asia.

‎Iyia can speak about entrepreneurship, e-commerce, start ups, social media and influencer marketing.


Want to scale your business with our Social Media Marketing methods?

Generate more sales, drive more web traffic, increase converions, build more brand awareness.


Iyia founded Girls in Business in 2017. The organisation now has over 54,000 members consisting of women wanting to connect, up-skill, share experiences, get inspired and seek help growing their business empires and careers.


Iyia is frequently featured in press, podcasts and at media events.